Travelers under rural
tourism programme of MVIWATA have an opportunity to visit rural based smallholder
farmers (host families) in their villages and share, exchange and experience
rural day-to-day life. This is made possible through well developed tour
itineraries that puts almost 75 percent of a traveler’s time in rural areas and
the 25 percent is structured for national parks, museums and town tours.
Travelers have an opportunity to experience local food, accommodation, cultural
and traditional practices, view the local environment, landscape and visit
rural family farming projects.
In this way, tourists
offer an alternative source of income to farming for rural communities while
exchanging progressive ideas and knowledge. The Rural Tourism Programme is run
in partnership between Mtandao wa Vikundi vya Wakulima Tanzania (MVIWATA) and
TAMADI, a non-profit organisation that organizes solidarity travel programmes.
The programme began in 2014 and is currently inactive because of the global
pandemic. It is soon expected to resume its operations.
The Rural Tourism
Programme is a fairly an emerging new concept in the tourism industry in many
parts of the world including Tanzania. The most known concept of tourism is
classical tourism where tourists, mostly outbound tourists visits national
parks and museums as their primary tourism products. In classical tourism,
local communities are mostly viewed as tour products.
Most of the large investments
in classical tourism be it accommodation facilities and tour companies and
operators are owned and managed by foreign investors, mostly where tourists
come from. This means foreign investors are the main recipient of the money
generated through classical tourism.
The rural tourism
programme at MVIWATA was adopted because of its progressiveness and its center
of attention on the rural smallholder farmers as opposed to classical tourism.
The programme also helps in improving family farmers’ livelihoods; strengthen
farmer groups and networks through the exchange of cultural and traditional
experiences between farmers and travelers from different backgrounds but share
common values notably on collective actions, fair trade and agro-ecology.
MVIWATA is collaborating
with TAMADI a French based solidarity tourism organization to strengthen the
linkage between family farmers’ groups and solidarity travelers. The program is
effected in 16 villages from 7 regions of Manyara, Kilimanjaro, Arusha, Tanga,
Morogoro, Dodoma and Zanzibar.
The Rural Tourism
Programme was established in these areas because of the availability of active family
farmer groups and network members of MVIWATA, the richness of their cultural
practices, and the well-conserved environment and landscape. MVIWATA being
aware of the negative impacts of classical tourism realized that it is
important for family farmers to have an alternative tourism activity that will
also act as a source of income to family farmers while it conserves the
environment and culture of the natives.
Therefore, the concept
was initiated to enable the grassroots family farmers’ groups and network to
conserve and appreciate their heritage.
A tourism activity that puts family farmers groups and networks at the center of its operations?
Prior to the
establishment of the programme, smallholder family farmers and members of MVIWATA
have for long developed knowledge sharing platforms among themselves through
periodic groups and networks meeting, and exchange visits among farmers’ groups
and networks. MVIWATA members’ through grassroots farmers’ groups and networks
have practiced collective actions on marketing, knowledge sharing on
agro-ecological farming systems and fair trade.
The establishment of
rural tourism programme at MVIWATA came to strengthen these efforts by
capitalizing on the already established farmers’ groups and networks. Travelers
were thought to be part of this network, and network members could share their
experience with travelers notably on matters of traditional farming practices, traditional
food and beverages, handicrafts, environmental conservation, and traditional
dances and practices.
Solidarity travelers
also shares their experiences on strengthening rural unions, sustaining local
inheritance, strengthening the management of farmers’ production and processing
cooperatives by buying farmers products, and supporting the struggle for access
to land and livelihood resources. The programme also draws inspiration from the
idea that travelling can provide learning opportunities and insights into one’s
own self.
The objective of this
programme is the mutual enrichment of both the travelers, who are not only
observers, and the hosts, who are not only service providers, but also both,
are important players in creating and sharing their experiences. The TAMADI-MVIWATA rural tourism programme is
about getting to know the other through sharing daily life, meeting families,
discovering villages and keeping in mind the necessity of respecting the
environment, as well as the way of life and values held by others.
Accommodation and meals
are shared modestly, with priority given to local food and produce consumption,
and local transport (bus, train, taxi, and cart) provides a good opportunity
for travelers to see the landscape and meet people at the grassroots. Through
these visits, both travelers and hosts are confronted by their pre-conceptions.
Programme activities
are managed transparently, and there is an agreement that precisely defines the
responsibilities and revenues of each party. Financial transparency between hosts’
members of the grassroots network is a compulsory principle. Guides,
interpreters, host families, local organizations and national coordinators are
paid fairly for their services. At the same time, host families and local
farmers’ organizations have to consider community-based tourism as a secondary
revenue generating activity.
Profits obtained
through rural tours are re-invested to strengthen the rural development
programme activities of those involved.
The
rural tourism programme, what are the grassroots farmers’ experiences?
Mlidhani Hatuwezi is a
farmers’ group in Pongwe, Zanzibar, and is found in one of the 16 villages
involved in the Rural Tourism Programme. The group has 35 members who are
engaged in algae farming, goat and poultry keeping. Processing on soap
production using materials from algae farms is also part of the group’s
business
The Mlidhani Hatuwezi farmers group offers food, accommodation and agricultural, handicraft and cultural demonstrations to visitors. The tourists pay a considerably amount to the group members. The income obtained is divided among group members and some is kept to support their agricultural activities using the group’s bank account. Because of these income generation initiatives, group membership has increased from 20 to 35. Also many other farmers’ groups have been initiated at Pongwe village.
The group has been able
to increase their number of goats from 5 to 33, and their chickens from 10 to
70; the number of algae farms has also increased from 2 to 17. The group is now
in a project to construct a building that will be used as both a group’s office
and an algae farm store. Indirect benefits have been to health and sanitation
through the construction of toilets and hygiene trainings, as Bi Asha, the
Mlidhani Hatuwezi chairperson from Pongwe, explains: “As a smallholder farmer I feel proud being visited by out-bound
travelers in my village. We demonstrate our day-to-day activities on aspects of
farming, traditional foods and beverages, handicrafts and culture.
As
a farmer, I never dreamed of interacting with out-bound travelers, let alone
sharing our local foods with them. It is a great privilege because we are used
to see them staying in luxury hotels here in Zanzibar, but this project has
enriched and made us proud of our culture and values. Our translators help us
overcome language problems so we can communicate with tourists.”
The rural tourism
initiative has proved to be a sustainable means of livelihood improvement in
the villages involved in the programme.
What
are some of the other notable impacts of the programme?
Since its establishment
in 2014, host families have received an income of over 100 million TZS
($43,478) for serving food, providing accommodation and demonstrating local
activities and traditions to travelers. At the same time, farmer network groups
received over 30 million TZS ($13,000).
These funds have helped
improve the livelihoods of the host families involved as maintenance and
replacements of latrines, beds, mattresses, and mosquito nets have been bought
and constructed in their houses. Cultural traditions and heritages have been
enhanced and celebrated more frequently, and trees have been planted in the
villages to improve the environment and protect water catchment areas.
Local farmers, authorities
and villagers have internalized practices enhanced to them by MVIWATA through
its rural tourism programme on aspects of environmental conservation and
cultural heritage protection and development as local tour products. This
includes improving accessibility to tourism destinations, and packaging and
presentation of handicrafts.
During the course of
the Rural Tourism Programme, some issues have arisen that have had both
positive and negative effects on project stakeholders. Positive aspects include
the creation of new jobs to interpreters. However, the many positive results of
the Rural Tourism Programme suggest that there is a need for further
collaboration, trainings and implementation with different stakeholders. The
programme has also clearly lead to an increase in the number of MVIWATA friends
internationally.
Nevertheless, the programme’s
many positive impacts, it has also faced manageable challenges. These include the
image and concept of the rural tourism is not sufficiently understood by some
farmers groups and host family members, who are not directly involved in the
programme, and this has lead to complications and misunderstandings because
some think the project generates massive benefits to fellow family farners in
the village.
In addition, other
challenges are possibility of bias in selecting and identifying household host
families, language barriers as travelers sometimes may wish to interact
directly with villagers during a free time, knowledge gaps of guides and
translators. Regular trainings with village leaders and families are therefore
necessary and inevitable.